FOR IMMEDIATE RELEASE
Contact: Michele Hester, Product Director
SugarVeil® Products
800 563-0074
BEST OF SHOW
AWARD TO SUGARVEIL
SUGARVEIL OPENS NEW MARKETPLACE IN
CRAFT AND HOBBY INDUSTRY
 SugarVeil® Decoredibles™,
a product interpretation of SugarVeil
Confectionery Icing for the crafts
marketplace, received the Best of Show
award as well as Most Innovative Product
during the annual 2007 International
Craft and Hobby Association trade show
this month in Anaheim, California.
The honor is judged by members of
the media and is awarded to the best
of the best for inventive ideas and
the hottest products for 2007. The
trade show consists of more than 3,200
booths and attracts industry professionals
from around the world.
The
$30 billion craft industry obtains
a new product category with SugarVeil
Icing and in turn, SugarVeil broadens
its marketplace beyond normal baking
industry channels. SugarVeil Icing looks, cuts, and punches like a
sheet of paper, yet uniquely drapes
and handles like fabric to decorate
cookies, ice cream, or other desserts.
 SugarVeil is the patented product
of Waldron LLC, an area firm who specializes
in creating and licensing intellectual
properties and product concepts. Additional
information is available via www.sugarveil.com.
The Craft and Hobby Association (CHA)
is a not-for-profit organization consisting
of more than 6,000 member companies
engaged in the manufacture, distribution,
and retail sales of products in the
international craft and hobby industry
representing art materials, framing,
general crafts, fabric, quilting, needlecraft,
scrapbooking and paper crafts.
The
Association offers a broad range of
member services, including market research,
education and consumer branding initiatives,
as well as operating the annual trade
show event.
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